You're looking for weird shadows, maybe body parts aren't moving quite right, and the speech may be off a little bit. You just want to look for anything that looks unusual.
What we're seeing more and more of, though, are where they actually are a family member or a loved one, or something like that, where they've found videos and are faking those to take advantage of people.
One of the biggest ones we see are celebrity fakes, where they are mimicking celebrities, and they have them endorsing products that they have no relationship to at all.
Julie Wheeler, President and CEO of the Better Business Bureau serving western Virginia, explained how to spot AI deepfake videos used by scammers, including impersonations of cele…