What they said Dan Potter ×

Ultimately, it’s about striking that balance and being able to prove you can manage risk effectively when it matters. You can’t remove all risk, but you can understand it, prepare for it, and build the confidence that your teams know how to respond when the pressure is on.

Every business today wants to harness new technologies like AI, but that can’t come at the expense of trust or resilience. A well-defined risk appetite helps you find that balance: the right mix of security, process, controls, and innovation so the business can operate confidently without unnecessary friction.